![]() ![]() While the presence of the Google Sandbox has been long debated, Google has made no direct disclosure on the matter. Keyword competitiveness refers to the search frequency of a word on Google search, with observation suggesting that the higher the search frequency of a word, the increasing likelihood that the sandbox filter effect will come into play. Some observations have suggested that two important factors for causing this filter to come into play are the active age of a domain, and the competitiveness of the keywords used in links.Īctive age of a domain should not be confused with the date of registration on a domain's WHOIS record, but instead refers to the time when Google first indexed pages on the domain. Īccording to the theory of the sandbox effect, links which may normally be weighted by Google's ranking algorithm, not least improving the position of a webpage in Google's index, may be subjected to filtering to prevent their having a full impact. It is the subject of much debate-its existence has been written about since 2004, but not confirmed, with several statements to the contrary. The Sandbox effect (or sandboxing) is a name given to an observation of the way Google ranks web pages in its index. Proposed effect affecting search engine rankings ![]()
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